Elaine Wong


Is the glass ceiling a thing of the past?

By Elaine Wong The glass ceiling is no longer a problem for most women. Or so a panel of leading female media and marketing executives say. That was the general […]

Fage Yogurt Brand Makes a Splash Online

Visitors to Wired.com on Tuesday might have noticed cherries exploding on the homepage. The outburst was actually an ad for Fage, a Greek yogurt brand, which has been running a […]

Betty Crocker Warm Delights Pitches Sweeter Message

General Mills is playing up the goodness of Betty Crocker Warm Delights in new TV spots, which mark the first campaign for the brand in more than a year. The […]

What Procter & Gamble has learned about multicultural marketing

By Elaine Wong Hell yes, multicultural marketing matters! And if you were at Monday's "Making Multicultural Matter" Advertising Week session, presented by Procter & Gamble and Wing (the latter being […]

For Kraft and Frito-Lay, Suddenly, Greece Is the Word

Greasy food may be getting the cold shoulder from consumers, but Greek food is hot. Hummus and Greek yogurt—once confined to niches—are going mainstream, thanks to Kraft and PepsiCo. Kraft, […]

PepsiCo Pitches Sierra Mist Natural

PepsiCo has renamed its lemon-lime soda to Sierra Mist Natural, and introduced a new campaign this week to reflect the beverage’s more natural ingredients. TV spots, via Goodby, Silverstein & […]

A Social Media Seal of Approval?

Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to […]

Bounce Raises the (Dryer) Bar

Procter & Gamble is tapping into the power of consumer testimonials to promote one of its newest products: the Bounce Dryer Bar. The packaged-goods giant is kicking off an effort […]

Bounce Lets Moms Do the Talking

Procter & Gamble is tapping into the power of consumer testimonials to promote one of its newest products, Bounce Dryer Bar. The packaged goods giant is kicking off an effort […]

A Good Housekeeping Seal for the Twitter Age

Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to […]