Why More Brands Are Dangling Incentives on Facebook

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Marketers—in this case, food marketers—are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers “like” a brand on Facebook.
 
ConAgra Foods’ Healthy Choice, burger chain Jack in the Box and Barilla’s Wasa Crispbread are recent examples of brands that have been offering these digital incentives.

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