How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Noting the popularity of the eat- and cook-at-home trend, Heinz has kicked off a new home cooking video contest that targets recession-addled foodies.
The effort, called “Shine at Dinnertime,” promotes the ketchup maker’s Lea & Perrins Worcestershire sauce brand. Heinz is offering a grand prize of $10,000 to the individual who submits the best video showing how to spice meals up with the sauce.
The contest — which also includes a chance to meet Food Network culinary star Claire Robinson — is the first time the Heinz-owned brand has tapped into the user-generated and online recipe sharing and creating...

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in