Heinz Takes 'Shine' to Dinnertime

Noting the popularity of the eat- and cook-at-home trend, Heinz has kicked off a new home cooking video contest that targets recession-addled foodies.
 
The effort, called “Shine at Dinnertime,” promotes the ketchup maker’s Lea & Perrins Worcestershire sauce brand. Heinz is offering a grand prize of $10,000 to the individual who submits the best video showing how to spice meals up with the sauce.
 
The contest — which also includes a chance to meet Food Network culinary star Claire Robinson — is the first time the Heinz-owned brand has tapped into the user-generated and online recipe sharing and creating...