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Super Bowl LVIII Scores 126.6 Million Viewers Across All Linear, OOH and Streaming

CBS Accounted for 36% of All TV Ad Impressions on Sunday

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TV Ad Reach, Minutes, Airings Show Growth In 2023 As Industry Battled Programming Headwind

Data from iSpot shows slight increases for TV ad impressions, ad minutes, airings, to counteract reduced spend year-over-year

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iSpot.tv Unveils New Streaming Metrics to Bring Standardization to Complex CTV Marketplace

New Audience and Ad Measurement Enhancements Pave the Way for Modern Cross-Platform Currencies, Better Outcomes

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iSpot Hires Research Executive David Coletti to Lead Its Sports Research & Insights Team

Former ESPN, Disney Sports Guru to Help Network, Brands and Sports Franchises Leverage Audience and TV Ad Measurement Across Linear, Streaming and Out-of-Home Environments

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Paramount and iSpot.tv Announce Currency Partnership

Measurement Integration to Enable Transactions Covering Linear and Total Cross-Platform Reach for Paramount’s Leading Portfolio of Networks and Platforms

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iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting

Awarded accreditation for accurate and complete verification of national TV ad airings — a foundation for cross-platform ad-based measurement