My Code Taps iSpot To Be Third Party Measurement Provider Of Its CTV Apps And Properties
With an emphasis on accurately measuring diverse audiences, iSpot will help My Code and their customers understand the incremental reach of their CTV programming beyond linear TV
Survey Reveals Optimism Around 2024 Upfront TV Ad Spending, Key Streaming Challenges
Data compiled by iSpot details advertiser attitudes around streaming, currency, transparency in lead-up to upfronts
Moonbug And iSpot Partner To Pioneer Measurement In The Family Entertainment Space
iSpot was selected for their data compliant approach within a highly regulated industry.
Comcast’s AudienceXpress and iSpot Announce New Data Collaborations
The partnership is aimed at delivering much needed industry benefits, including innovative ways to precisely transact on TV and enhanced performance TV and attribution reporting capabilities.
Super Bowl LVIII Scores 126.6 Million Viewers Across All Linear, OOH and Streaming
CBS Accounted for 36% of All TV Ad Impressions on Sunday
TV Ad Reach, Minutes, Airings Show Growth In 2023 As Industry Battled Programming Headwind
Data from iSpot shows slight increases for TV ad impressions, ad minutes, airings, to counteract reduced spend year-over-year
iSpot.tv Unveils New Streaming Metrics to Bring Standardization to Complex CTV Marketplace
New Audience and Ad Measurement Enhancements Pave the Way for Modern Cross-Platform Currencies, Better Outcomes
iSpot Hires Research Executive David Coletti to Lead Its Sports Research & Insights Team
Former ESPN, Disney Sports Guru to Help Network, Brands and Sports Franchises Leverage Audience and TV Ad Measurement Across Linear, Streaming and Out-of-Home Environments
