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Super Bowl LVIII Scores 126.6 Million Viewers Across All Linear, OOH and Streaming

CBS Accounted for 36% of All TV Ad Impressions on Sunday

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TV Ad Reach, Minutes, Airings Show Growth In 2023 As Industry Battled Programming Headwind

Data from iSpot shows slight increases for TV ad impressions, ad minutes, airings, to counteract reduced spend year-over-year

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New Audience and Ad Measurement Enhancements Pave the Way for Modern Cross-Platform Currencies, Better Outcomes

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iSpot Hires Research Executive David Coletti to Lead Its Sports Research & Insights Team

Former ESPN, Disney Sports Guru to Help Network, Brands and Sports Franchises Leverage Audience and TV Ad Measurement Across Linear, Streaming and Out-of-Home Environments

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Paramount and Announce Currency Partnership

Measurement Integration to Enable Transactions Covering Linear and Total Cross-Platform Reach for Paramount’s Leading Portfolio of Networks and Platforms

Alt Image Text Earns MRC Accreditation for National TV Ad Occurrence Reporting

Awarded accreditation for accurate and complete verification of national TV ad airings — a foundation for cross-platform ad-based measurement