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Super Bowl LVIII Scores 126.6 Million Viewers Across All Linear, OOH and Streaming

CBS Accounted for 36% of All TV Ad Impressions on Sunday

According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an average second TV audience of approximately 126,631,888 viewers (P2+) who tuned in to watch the Kansas City Chiefs play against the San Francisco 49ers. The viewership represents a year-over-year increase of 10.9%.

The average second-by-second household audience on linear and streaming* across CBS, Univision, Nickelodeon and Paramount+ was 50.5 million households (HHs).

The majority of viewership was on CBS, which tallied a 121.9 million average second audience (P2+) viewers inclusive of OOH and streaming. The out-of-home (OOH) viewership totaled an average second audience of 25,876,592 viewers watching in public spaces, such as bars and restaurants.

Additional Insights:

  • Nickelodeon’s average second audience was 1.75 million people (P2+).
  • Univision’s average second audience was 2.9 million people (P2+).
  • Viewership peaked at 8:38 pm ET as audiences tuned in to watch the Super Bowl Halftime Show, featuring Usher.
  • On CBS, the game featured 81 spots from 65 advertisers, up from 59 spots and 51 advertisers in 2023.
  • The most-seen ad (P18+) on CBS was Etsy’s France spot at 8:23 p.m. ET.
  • *Audience figures above, including streaming, are preliminary. For more insights about the game and advertising go to iSpot’s VIP Ad Center and the iSpot Data Hub is the market leader in real-time cross-platform TV ad measurement and attribution. The company’s always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.