Moonbug And iSpot Partner To Pioneer Measurement In The Family Entertainment Space
iSpot was selected for their data compliant approach within a highly regulated industry.
Moonbug Entertainment, part of Candle Media, has today announced its partnership with iSpot.tv, the TV measurement company used by top advertisers and agencies. Moonbug is behind some of the most loved family entertainment brands in the world, including CoComelon and Blippi.
Specifically, Moonbug will leverage iSpot’s cross-platform TV measurement solution to responsibly measure viewership across their owned and operated CTV apps.
Doing so will provide Moonbug an ability to deliver data-driven insights accurately and transparently without compromising data security for minors. This.includes quantifying ad impressions delivered to incremental households that traditional linear TV misses. According to a study conducted by Attest Market Research, 71% of Moonbug households are cord-cutters or cord-nevers.
Across a range of advertisers, Moonbug saw phenomenal results with up to 87% of impressions being incremental to linear TV advertising.
Through this partnership, Moonbug and iSpot have validated in a privacy compliant way that these families have shifted their consumption habits and dramatically migrated away from linear. This poses an untapped opportunity for brands to effectively reach this valuable audience in streaming content for families.
“We are thrilled to partner with iSpot, an industry leading measurement solution who understands our need to protect the privacy of minors, while being able to validate the scale and value of our CTV audience.” said Emma Witkowski, Head of Brand Strategy & Client Success, Moonbug. “Being able to demonstrate the value for advertisers who would like to reach this new audience segment of digital streaming families”
“We’re excited to work with Moonbug to help them measure and showcase to the market their reach beyond linear TV,” said Stuart Schwartzapfel EVP, Media Partnerships, iSpot. “iSpot’s unique measuring methods will help brands understand the real value of Moonbug’s family entertainment channels in order to determine the best strategies to reach the growing number of households who enjoy these channels.”
About Moonbug Entertainment
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
