My Code Taps iSpot To Be Third Party Measurement Provider Of Its CTV Apps And Properties
With an emphasis on accurately measuring diverse audiences, iSpot will help My Code and their customers understand the incremental reach of their CTV programming beyond linear TV
My Code, a leading multicultural media and marketing services company, today announced a partnership with TV measurement company iSpot.tv.
The partnership will immediately bolster My Code’s connected TV measurement across its video advertising inventory and community-focused media brands to give clients seeking to reach diverse audiences through ad supported streaming the best-in-class third-party measurement they deserve.
Leveraging iSpot’s Unified Measurement capabilities, My Code will be able to accurately quantify reach and frequency of CTV ad impressions, impressions delivered to incremental households not reached on linear TV, as well as person-level audience estimates to account for co-viewing.
In doing so, My Code will be raising the bar for the entire industry in measuring historically under-represented audiences, such as Black and Hispanic consumers, and reinforces their commitment to measuring CTV in the most full and representative manner.
“We evaluated a number of providers but ultimately decided that iSpot was an obvious choice because of their ability to provide a truly turnkey and always-on solution,” said Nelson Ferreira, Head of Industry, CTV, My Code. “We’re excited to work
with iSpot to uncover and validate to the market the opportunities they have to connect with our viewers in meaningful ways.”
A recent iSpot measurement study of 7 major advertisers across distinct industries – such as automotive, Insurance, pharmaceutical and QSR – found that 42% of My Code’s delivered impressions were incremental to linear TV. Better still, the analysis found that My Code had an average co-viewing factor of 1.32 – meaning for every household ad delivered, approximately 1.32 pairs of eyes actually saw the ad.
Even more telling, when looking at the campaigns that sought to exclusively target Hispanic consumers, about 93% of My Code’s delivered impressions were incremental to linear impressions of the major Spanish language networks.
“We’re thrilled to work alongside My Code in order to help them achieve their mission and provide their customers with a trusted and reliable third party measurement solution,” said Dan Loewenberg, VP, media partnerships, iSpot. “Not only does it validate My Code’s commitment to CTV, but it will really help brands determine the best strategies for budget allocation across linear and streaming platforms as a way to unlock the full value of My Code’s diverse platforms and viewers.”
About My Code
My Code is a modern media and marketing company built to help brands build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ consumers. Founded in 2015, My Code combines its first-party data, culturally nuanced insights, custom creative, community-centric media brands and unmatched distribution channels to deliver end-to-end multicultural marketing campaigns. Their diverse-first approach helps brands create and maintain relevance among America’s fastest growing and
most influential communities. My Code is majority-owned by Ariel Alternatives, LLC’s Project Black. For more information, please visit www.mycodemedia.com.
