Kohl’s has seen quite a lot of change in its leadership team over the past couple of years, but one person remains a consistent voice of the brand: Ellie Kemper.
The retailer unveiled its holiday campaign, “The North Kohl’s,” focusing on themes such as coziness, style, home products, and low-price gifts. It will feature Kemper, who has been a face of the brand as “Kohl’s Mom” since March 2025. The new campaign will premiere Friday during day one of the World Series. There will also be a separate version for Spanish speakers.
Kemper “has a unique and playful voice, and so, we love the way she speaks to our core customer,” chief customer officer Arianne Parisi told ADWEEK at a press event in New York.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
