EXCLUSIVE: HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service

With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie

monticellllo/Adobe Stock

Hewlett Packard wants a piece of advertisers’ budgets.

The tech company, which primarily sells personal computers, has been pitching advertisers on an ad network called HP Media Network, according to a pitch deck viewed by ADWEEK.

The pitch deck plays up HP’s size, claiming to reach a global monthly audience of 830 million people across more than 100 million devices. In the U.S., HP reaches 160 million monthly people across 19 million devices. According to HP, 2 million new devices are added globally each month.

HP remains one of the biggest manufacturers of personal computers, but Apple’s growth is cutting into its market share.

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Lauren Johnson

Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.

@laurenjohnson| lauren.johnson@adweek.com