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Put the Screen Down and Call Your Mother (After You Watch This Ad)

Over the past several years, the Bangkok-based insurance giant has partnered with Ogilvy to produce a tear–jerking run of thoughtful, vignette-style ads, each garnering millions of views.

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How Sadvertising Becomes Inspirational and Viral

Thai Life Insurance, one of the country’s biggest insurance brands, is renowned for its heart-wrenching, moving video ads that inspire millions of viewers worldwide. Last year’s “Opportunity” appeared to be [...]

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Thai Life Insurance Brings Us to Tears Again with Its Latest Heart-Wrenching Spot

Get out your tissues. Thai Life Insurance has just released its latest heart-wrenching spot, a 5-minute short film about overcoming adversity and the bravery of doing right by others.