Thai Life Insurance
Put the Screen Down and Call Your Mother (After You Watch This Ad)
Over the past several years, the Bangkok-based insurance giant has partnered with Ogilvy to produce a tear–jerking run of thoughtful, vignette-style ads, each garnering millions of views.
How Sadvertising Becomes Inspirational and Viral
Thai Life Insurance, one of the country’s biggest insurance brands, is renowned for its heart-wrenching, moving video ads that inspire millions of viewers worldwide. Last year’s “Opportunity” appeared to be [...]