First-Party Identity Is a Strategic Imperative in the Cookieless World
The death of the cookie may not rank in your top five stressors going into 2021, but if you don’t already have a strategy in place, it might be.
Entering the Era of Hyper-Personalization
If the last decade was all about digital, the next one will be all about identity.
5 Ways to Make Your Customer Data Platform a Catalyst for Change
In the past year, the confusion surrounding what a customer data platform (CDP) is and how it fits into the modern tech stack has significantly decreased.
This Ebook Uncovers the Secret to the Google Marketing Platform
Marketers are only just starting to realize the full potential of people-based marketing.
People-Based Marketing Is All About Meaningful Experiences
Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration [...]
A Hyper-Targeted Audience Is Not Necessarily the Right Audience
There's a reason Procter & Gamble is pumping the brakes on its Facebook targeting efforts. And it's no coincidence that Y&R's CEO contends it's time to rethink ad targeting.
3 Things to Know About the Next Generation of People-Based Marketing
The rise of digital media and addressable platforms (read: The black boxes of ad networks) has come at the expense of the engaging and personalized experiences mastered by marketers of [...]