Merkle Entering the Era of Hyper-Personalization If the last decade was all about digital, the next one will be all about identity. This Ebook Uncovers the Secret to the Google Marketing Platform Marketers are only just starting to realize the full potential of people-based marketing. The 3 Marketing Imperatives of Successful Digital Transformation Companies that embrace these steps are disrupting all industries. 3 Things to Know About the Next Generation of People-Based Marketing The rise of digital media and addressable platforms (read: The black boxes of ad networks) has come at the expense of the engaging and personalized experiences mastered by marketers of the direct marketing era. But that needn't be the case anymore. People-based marketing is getting a digital makeover.