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The Social Media Ad Benchmarks Every Marketer Should Know

Social media advertising’s siloed measurement has made it difficult for marketers to gauge campaign performance.

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The Most Critical Consumer Trends for 2024

3,000 U.S. consumers share their perspectives across a range of topics that influence their behavior with brands.

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The Social Media Advertising Benchmarks That Matter

Social media ad spend is booming, but many marketers are struggling to measure the true effectiveness of their campaigns.