The Social Media Ad Benchmarks Every Marketer Should Know

The Social Media Ad Benchmarks Every Marketer Should Know

How brands can maximize these platforms’ power to influence

Social media advertising’s siloed measurement has made it difficult for marketers to gauge campaign performance. As a result, many brands are in the dark about how to optimize campaigns and justify their media spend on one of their most critical advertising channels.

Based on an analysis of more than 900 campaigns, DISQO’s “2024 Social Media Ad Effectiveness Benchmarks” delivers comparisons between cross-channel lift and social media lift, with social benchmarks across all major platforms. It uses 17 different metrics, from top- funnel attitudes to bottom-funnel outcomes to help brands optimize their social ad efforts.

Key findings include:

  • Awareness amplification: Whether it’s precise targeting or the lean-in nature of these platforms, social media ads multiply awareness by 6.4 times.
  • Success across the funnel: Social media ads outperform cross-channel averages across all brand metrics, from site visits to purchase intent.
  • Noteworthy nuance: Social media ads have an outsized impact on outcomes for goods, especially site visits and ecommerce.

Learn more about the benchmarks moving the needle on social media. Download the report.

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