The Most Critical Consumer Trends for 2024
The cultural touchpoints that brands can focus on
Here are some things to know about consumers in 2024: 63% have a negative outlook about the state of the world, but Gen Z is a good deal more optimistic than older generations. Among advertising platforms, TV (43%) and social media ads (41%) rank highest as purchase influencers. And when it comes to consumer loyalty, the experience someone has with a brand (61%) is by far the top perception driver.
These findings come from a new ominibus study from DISQO, “Consumer Trends 2024.” Based on a survey of more than 3,000 U.S. consumers, the report looks at a range of topics that influence how people behave and identifies the trends that matter to brands.
Key findings include:
- Financial optimism: 37% of consumers said they expect their financial situation to be better in 2024 than it was in 2023.
- Social shopping influence: 43% of Gen Z said TikTok influences their purchases, compared to 21% of millennials and just 9% of Gen X.
- Strong CX: What impacts a consumer’s view of a brand? Two thirds (67%) said value for the money spent, followed by quality (63%).
Find out more about what’s important to consumers in 2024. Download the report.
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