This is the time of year when Americans, caught in the winter doldrums, start to think about where they’ll go away this summer. (In case you missed it, Jan. 30 was National Plan for Vacation Day.) And while that’s good news for the companies in the U.S. travel and tourism industry—which generated $1.5 trillion in 2017, according to the World Travel and Tourism Council—a new study suggests an impediment to growth may lie ahead.
You’re thinking it’s fear of a recession, but the reason is more immediate and far more sinister—shame.
According to a study released today by Alamo Rent a Car, a phenomenon called “vacation shaming” is on a marked rise for the first time since 2016, when the company first began tracking it.
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