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–Snoop Dogg is a master entrepreneur, and he’s finally living up to his canine name with Snoop Doggie Doggs, his first pet accessory line. the pet fashion line is inspired by Snoop’s lifestyle and encourages pet parents everywhere to add a little flavor to their fur babies’ drip, curated by Shante Broadus and Snoop Dogg. Snoop’s social partner Chemistry created a variety of fun creative social content to tout the brand in true Snoop-inspired style.
-Keurig Dr Pepper completed a U.S. PR review of its water, tea and juice portfolio this week and now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank.
-Adweek continues to roll out its Agency of the Year shortlists, and today we’re featuring the Multicultural Agency of 2022 list.
-Vans CMO Kristin Harrer has quietly been tweaking Vans’ mission, and by extension, its future marketing, appealing to multiple generations.
-Burger King in France has people debating what the better burger is, from McDonald’s to Five Guys to KFC.
-Giant Spoon has brought on Noel Cottrell, the former CCO of VMLY&R and Fitzco, as partner and creative chair to help with scaling and growth.
-In the lastest Young Influentials podcasat, Adweek digital editor and host Colin Daniels sits down with Michael Le and Robin DeFay to talk about Joystick, the company they founded together.
-Lego has begun to integrate ParentGraph across its virtual environments to make things safer for children.
-During Black Friday and Cyber Monday, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew.