Monday Stir

By Kyle O'Brien 

-To get people interested in the upcoming release of the 2023 Nissan Ariya electric crossover, Nissan created a fun video about its e-4ORCE technology, the electric all-wheel-drive powertrain found on the Ariya. The e-4ORCE is Nissan’s advanced all-wheel control technology that makes for a smooth and stable ride. To show off that smoothness, the technology takes over a ramen delivery system at a restaurant. A bowl of ramen is placed on a mini vehicle, which then speeds up to the patron, coming to a quick stop without spilling a drop of broth.

-Gen Z sees through your marketing efforts, and many of that generation don’t think that brands understand them.


-WPP will cease operations in Russia, affecting 1,400 employees at agencies including Wunderman Thompson, GroupM and VMLY&R

-Cannes Lions is banning Russian delegates and entries from this year’s awards.

-Eight in 10 Americans think brands should stop doing business in Russia.

-The business environment is also motivating brands to remove themselves from Russia.

-Make sure to check out the latest Marketing Morsels, a roundup of brand stunts and campaigns.