Barkley Appoints Kwik-E-Mart Creative Kyle Jones as GCD on Applebee’s

By Erik Oster 

Who needs the Kwik-E-Mart?

Independent, Kansas City-based agency Barkley appointed Kyle Jones as group creative director on the agency’s Applebee’s account, which it won AOR duties on last December.

You may remember him from such work as transforming 7-Elevens into Kwik-E-Marts in a cross-promotional campaign for The Simpsons Movie (including this location) while working as a group creative director for TracyLocke.


He arrives at Barkley from Venables Bell & Partners in San Francisco, where he has worked as a creative since February of 2013, working on the agency’s Audi and Reebok accounts. Prior to that he spent a little over a year and a half as a creative with CP+B, working with clients including Microsoft, Dominos, and Kraft. That followed an almost six and a half year stint as a group creative director for TracyLocke, working with clients including Texas Lottery, Pizza Hut and 7-Eleven (including the aforementioned cross-promotional campaign). Before joining TracyLocke he spent two years as a creative director with Publicis, working with clients such as BMW, Powerbar and GlaxoSmithKline. 

“Kyle has a lot of experience convincing big, seemingly traditional clients to do innovative, creative work,” said Barkley executive creative director Jason Elm. “Coming up with a great idea is the easy part these days. The real challenge is selling it in and flawlessly producing it. Kyle has a track record of doing just that.”