VIZIO Home Screen Delivers Incremental Reach To Linear Advertisers

VIZIO Ads recently released a new case study with Subway, detailing the potential of incorporating CTV Video with high-impact Home Screen TV placements to build incremental reach beyond Linear TV campaigns.

The case study found Subway nearly tripled its reach over linear-only ads when adding the combination of VIZIO’s CTV video ad inventory along with Home Screen sponsorship opportunities.

Subway, already one of the biggest advertisers on linear TV, was seeking ways to reach non-linear audiences across streaming platforms. The company sponsored a series of food-related programming on VIZIO’s Fork and Flight channel, available via the WatchFree+ free streaming service.

Not only did Subway’s ads air on the programming itself, but the brand was also highly visible on the VIZIO Home Screen via a Hero Banner promoting the content as well. This both elevated the Subway brand on the first screen viewers see when they power up their TVs, but also helped drive viewers to the shows themselves (and the ads they contain).

By partnering with VIZIO, Subway saw quick gains in the incremental potential of streaming media alongside their Linear TV campaign. VIZIO Ads’ measurement showed that Subway’s Linear TV campaign reach was 32%. By adding CTV Video and VIZIO Home Screen, Subway’s campaign reach skyrocketed to nearly 82% of VIZIO TVs — tripling the impact of its linear TV efforts alone.

When advertisers look to boost their customer base and expand reach beyond Linear TV, VIZIO Ads provides ample opportunities to engage with a new audience of streaming consumers, and to understand the impact of incremental contributions to brand goals.

Read and download the full case study for additional insights, results, and recommendations.

This case study and its results are not guarantees of the future performance of VIZIO Ads and are subject to factors which are beyond its control and may cause actual results to differ from expectations.