Company Details : VIZIO Ads
The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to traditional digital channels
The CPG brand sponsored the “Lifestyle & Culture” content collection, highlighted by a prominent Home Screen Hero unit that drove into the collection
The study also outlines how increased exposure frequency led to increased conversion rates as well, across all promotional channels.
The heart-warming series is hosted by American Idol winner Jordin Sparks and brings joy to three incredible families by transforming their homes into holiday haven
VIZIO’s Home Screen sponsorship is a prime place where streaming platforms can highlight their freshest content and influence engagement
Overall, over 93% of the devices reached with the campaign were incremental to the linear campaign.