Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV
The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to traditional digital channels
VIZIO’s Home Screen Proves the Perfect Condiment For CPG Bellwether’s Branding Campaign
The CPG brand sponsored the “Lifestyle & Culture” content collection, highlighted by a prominent Home Screen Hero unit that drove into the collection
VIZIO Ads Home Screen Promotions Doubles Tune-In Rates by Exposed Audiences For TV Series
The study also outlines how increased exposure frequency led to increased conversion rates as well, across all promotional channels.
VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series
The heart-warming series is hosted by American Idol winner Jordin Sparks and brings joy to three incredible families by transforming their homes into holiday haven
Case Study: Streaming App Provider Uses VIZIO Home Screen to Drive Engagement
VIZIO’s Home Screen sponsorship is a prime place where streaming platforms can highlight their freshest content and influence engagement
Smart TV Campaign Drives 20%+ Incremental Reach for Video Game Release
Overall, over 93% of the devices reached with the campaign were incremental to the linear campaign.