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Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV

The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to traditional digital channels

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VIZIO’s Home Screen Proves the Perfect Condiment For CPG Bellwether’s Branding Campaign

The CPG brand sponsored the “Lifestyle & Culture” content collection, highlighted by a prominent Home Screen Hero unit that drove into the collection

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VIZIO Ads Home Screen Promotions Doubles Tune-In Rates by Exposed Audiences For TV Series

The study also outlines how increased exposure frequency led to increased conversion rates as well, across all promotional channels.

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VIZIO’s Home Screen Creates a Portal to Exclusive Holiday-Themed, Shoppable Content Series

The heart-warming series is hosted by American Idol winner Jordin Sparks and brings joy to three incredible families by transforming their homes into holiday haven

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Case Study: Streaming App Provider Uses VIZIO Home Screen to Drive Engagement

VIZIO’s Home Screen sponsorship is a prime place where streaming platforms can highlight their freshest content and influence engagement

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Smart TV Campaign Drives 20%+ Incremental Reach for Video Game Release

Overall, over 93% of the devices reached with the campaign were incremental to the linear campaign.