VIZIO CTV Ads Help DTC Brand Drive Top-of-Funnel Lift
The campaign drove double-digit lifts in both consideration and purchase intent
Direct-to-consumer companies traditionally focus their advertising efforts on paid search and social, targeting potential customers who have either searched for or bought similar products to theirs.
It’s a lower-funnel strategy that gets results. But it is also useful to complement these types of campaigns with a broader, top-of-funnel awareness effort. That’s where CTV advertising comes into play.
Recently, a D2C consumer appliance brand turned to VIZIO to reach a broader range of consumers with an engaging campaign designed to build awareness, preference, and consideration for its products. It did so through a series of CTV ads run across the VIZIO ecosystem.
An independent brand lift study indicated this campaign contributed to driving an lift in all key KPI metrics, including double-digit lifts in both consideration and purchase intent.
To download the full case study, go here.
