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VIZIO CTV Ads Help DTC Brand Drive Top-of-Funnel Lift

The campaign drove double-digit lifts in both consideration and purchase intent

Direct-to-consumer companies traditionally focus their advertising efforts on paid search and social, targeting potential customers who have either searched for or bought similar products to theirs.

It’s a lower-funnel strategy that gets results. But it is also useful to complement these types of campaigns with a broader, top-of-funnel awareness effort. That’s where CTV advertising comes into play.

Recently, a D2C consumer appliance brand turned to VIZIO to reach a broader range of consumers with an engaging campaign designed to build awareness, preference, and consideration for its products. It did so through a series of CTV ads run across the VIZIO ecosystem.

An independent brand lift study indicated this campaign contributed to driving an lift in all key KPI metrics, including double-digit lifts in both consideration and purchase intent.

To download the full case study, go here.

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S. Learn more here: