iSpot Video Ad Awards Spotlight Year’s Top Breakthrough Commercials
iSpot Creative Assessment unveils strong performance from brands like Panda Express, Subaru, Jeep and more in challenging ad environment
iSpot.tv, the real-time TV measurement company, today revealed its new Ace Spotlight Video Ad Awards to highlight the year’s best breakthrough commercials so far. Examining tens of thousands of ads from January through April 2023, iSpot names the 25 ads that broke through best with audiences across metrics including attention, likeability, brand recognition, positive purchase intent and more.
In iSpot’s research into ads from the first four months of 2023, it found that 96% had no “Adtastic” score at all, indicating a lack of any fondness for all but 4% of the ads that appeared. The results show just how difficult it is to produce ads in the current environment that audiences both watch and enjoy, while also increasing the importance of shining a spotlight on what worked effectively against that backdrop.
As a result, iSpot chose to celebrate the ads that succeeded in spite of these challenges. iSpot also shared some key takeaways from the top 25:
More on the top five breakthrough ads from Q1:
For more information on how these brands and others including Subaru, PlayStation, Amazon, Dairy Queen and more also found success through TV advertising, download the new report today.