Audience Targeting Bolsters VIZIO Home Screen Promotions
VIZIO Ads recently conducted a case study that illustrates how customizing the programming recommendations and promotions displayed on SmartCast home screens based on the viewing history and preferences of users results in greater tune-in rates.
One of the best ways to drive TV viewership of smart TV users is to feature it on the SmartCast home screen. But exactly who sees those promotions is just as important as where it’s placed.
VIZIO Ads recently conducted a case study that illustrates how customizing the programming recommendations and promotions displayed on SmartCast home screens based on the viewing history and preferences of users results in greater tune-in rates.
During the recently concluded football season, VIZIO promoted a specific game through a game-day unit on the SmartCast homescreen, specifically targeting viewers identified as football/sports viewers through data from its Inscape ACR technology.
As expected, football/sports fans proved much more likely to tune into the game, resulting in an overall lift of 78% over those viewers not presented with the promotion.In fact, the conversion rate on the home screen banner promoting the game was twice as high for SmartCast football fans over all SmartCast TVs, and 65% greater for the banner and video ad combined.
View the entire case study and download the report from the VIZIO Ads blog.
