Ad Fontes Media Appoints Scott Cunningham And Jason Damata To Its Board Of Advisors

Ad Fontes Media, the media bias intelligence leader and creator of the Media Bias Chart, today announced that it has expanded its Board of Advisors to include Scott Cunningham, an influential media industry veteran and Jason Damata, the founder and CEO of Fabric a prominent agency helping companies at the intersection of media and technology.

“We are thrilled that Scott and Jason have joined us to help further accelerate Ad Fontes Media’s adoption by advertisers and publishers,” said Ad Fontes Media founder and CEO. Vanessa Otero. “Their incredible leadership, experience and strong commitments to fostering better media is extremely valuable and will truly help drive our purpose and growth.”

Cunningham, owner of Cunningham.Tech Consulting, is author of Defining Brand Safety Series by the Brand Safety Institute Founder of the IAB Tech Lab, architect of the NewsPassID Ad Network and NewsNext sustainable journalism initiative at the Local Media Consortium, principal technology and program Founder of the Trustworthy Accountability Group, former President of Media News Group Interactive and was a pioneer in the development of USATODAY.com and many other digital publishing and ad technology platforms and products. His work involves steering the global digital advertising and media publishing industry towards economic sustainability, best user experience practices, strategic first party data and customer experiences. In his role on the Ad Fontes Media Advisory Board, Cunningham will bring his expertise in standards development and adoption to Ad Fontes, helping the company set the bar for what it means to measure media content for reliability and bias.

Damata is the founder and CEO of Fabric Media, a media incubator and marketing consortium focused on media strategies, marketing and business development for companies at the intersection of technology and entertainment. He also manages and co-owns TV[REV], a media analyst group comprised of veteran journalists and business executives who provide counsel, conduct workshops and issue white papers for investors, networks, agencies and tech companies. Fabric’s CMO in residence consortium model has enabled Damata to lead media and go to market strategies for iSpot as it became the new currency for TV, VIZIO’s launch into streaming advertising, and explore.org where Damata helped build the world’s largest live nature media network and community with the Annenberg Foundation. He served as acting CMO for Trendrr, the first company to quantify real-time social trends, until it was acquired by Twitter, and served as the CMO of bebo.com when it was the world’s third largest social network. Earlier in his career, Damata worked as a reporter, producer and marketer for C-SPAN, and owned and operated a telecommunications policy research firm, a magazine and an award-winning restaurant. Damata will help the company forge strategic partnership opportunities throughout the media industry.

“Consumers implicitly rely on media brands for fact-based information and marketers rely on brand-safe environments to advertise to consumers,” said Cunningham. “We know both are critical to the sustainability of journalism in times of a pandemic, social change or war. We also know this trust can be compromised for consumers and businesses across digital environments. Simply put, Ad Fontes Media ratings system rewards fact-based information, the ethics of sound journalism, the consumers’ trust in that media and the brands that invest in it.”

“An informed democracy is the backbone to a healthy democracy and a society where people can self govern. However, the explosion of information sources, means of delivery and the underlying technologies that impact how news content is consumed and discovered has raised the threshold for an informed citizenry to unfathomable levels. It has also opened a huge highway for those with anti-American, anti-democratic interests to reach and influence our people directly using false and misleading “news,” said Damata. “Ad Fontes Media is helping to bring the virtues of truth and transparency to a marketplace overrun with misinformation and has massive opportunities to develop and deploy its ratings and intelligence systems into the broader digital ecosystem.”

Over the past two years, Ad Fontes Media has grown significantly as more social media giants, media buyers, sellers and intermediaries and educators integrate media bias intelligence into their operations and curriculums. The latest board of advisor appointments were made in support of Ad Fontes Media’s mission to make news consumers smarter and news media better. They will help accelerate the public benefit company’s growth needs.

About Ad Fontes Media
Ad Fontes Media is the media bias intelligence leader and producer of The Media Bias Chart® which rates media sources in terms of political bias and reliability. The company was founded by patent attorney Vanessa Otero with the goal of combating political polarization. In 2021, Ad Fontes Media launched its flagship Ad ApexTM solutions suite, a family of integrated media bias intelligence solutions. Ad ApexTM allows Ad Fontes Media’s app, brand, media and media technology partners to leverage its comprehensive news source ratings so they can realtime engage them in media planning, in support of their brand purpose and values. https://adfontesmedia.com