Sears mounts Christmas offensive; giant retailer will concentrate on holiday theme and expand hours
Brand Marketing
Flush from the initial success of the imageladen “softer side of Sears” fashion campaign, the Sears Merchandise Group is trying out an expansive holiday marketing theme a standard practice for [...]
United Biscuit May Have to Pull Australian Brand
Brand Marketing
SYDNEY – United Biscuits-owned Australian snack food giant, The Smith’s Snackfood Company, could be forced to withdraw one of its newest potato crisp brands from the market after a Sydney [...]
Grey Handles Launch of German Wine
Brand Marketing
WIESBADEN, GERMANY – Henkell & Soehnlein launched its first sparkling wine, Castens SC Light. The new product, to be handled by Grey subsidiary, Gramm/Dusseldorf, contains only 5% alcohol, half the [...]
Brazilian Shoe Maker Settles Miranda Suit
Brand Marketing
SAO PAULO – Francal, a Sao Paulo shoe company, has agreed to pay an undisclosed sum to the family of Carmen Miranda, the late Brazilian movie actress who died in [...]
Mojo Goes Back to Drawing Board for Qantas
Brand Marketing
SYDNEY – Mojo is off to a shaky start on its new $36-million Qantas account, since its first proposed campaign idea was rejected. According to Qantas sources, the theme – [...]
SECOND OPINION: On the Other Hand, Maybe Holiday Sales Will Be Brisk
Brand Marketing
In contrast to a recent MasterCard survey that found consumers planning to be relatively miserly this Christmas, the Retail Holiday Outlook by accounting firm Deloitte & Touche finds 62% of [...]