Volvo Driving Hamster Goes Viral | Adweek Volvo Driving Hamster Goes Viral | Adweek
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Volvo Driving Hamster Goes Viral 2 minute stunt clip generates 4.5 million views

It's often said that YouTube is just a bunch of dogs on skateboards videos. But this past week, it was actually more accurately all about hamsters driving Volvos.

Indeed, a two-minute spot featuring a hamster chasing a carrot while indirectly steering a Volvo truck across a treacherous mountain course racked up nearly 4.5 million views, according to the latest data from VidIQ. Otherwise, smartphones once again dominated the VideoWatch/VidIQ branded video ranking, including two spots from Apple as well as the still popular Moto X Lazy Phone clip (15 million views and counting). Enjoy:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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