Super Bowl Averages Over Half Million Streamers Per Minute | Adweek Super Bowl Averages Over Half Million Streamers Per Minute | Adweek
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Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Photo: Getty Images

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says another half a million watched online.

Officially, according to Adobe Analytics, Fox's live stream of Super Bowl XLVIII averaged 528,000 viewers. According to Fox, that's the biggest live stream of a sporting event in history (a number that is hard to prove, though it would seem to top recent Summer Olympics and March Madness streams).

Naturally, the big game was a massive social media event. Per Fox, Super Bowl XLVIII accounted for 25.3 million total tweets from by 5.6 million authors. The biggest moments: Percy Harvin’s second half kickoff return for a touchdown generated 429,000 tweets, while the Bruno Mars/Red Hot Chili Peppers halftime performance sparked 424,000.

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