Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site.
Not surprisingly, that kind of performance is good for No. 1 on this week's Adweek/VidIQ branded video chart. (To be clear, the numbers below reflect data up until April 12, when the four-minute Dove spot had just exceeded 9 million views.)
Created by Ogilvy & Mather Brazil, the long-form commercial presents a scenario in which a handful of women are given a "beauty patch."
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