Comedians in Cars Redefines Sony's Crackle

Show sees streams double versus last year

Crackle has always had something of an enigma. Founded as Grouper, a YouTube wannabe from the early 2000s, the site was acquired and rebranded as Crackle.com back in 2006. Since then, the programming has bounced between originals featuring Married … With Children’s David Faustino to old episodes of Party of Five to guy movies like Pineapple Express.

Then, last year, via a unique relationship through Jerry Seinfeld, Crackle saw its profile soar with Comedians in Cars Getting Coffee.

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