Buick, Ford Enlist Vine Stars, Get Intriguing Results

Check out their hit 6-second videos

While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos.

Buick recently enlisted Vine star Zach King (1.1 million followers), while Ford teamed up with Rudy Mancuso (4 million followers).

Half of Buick's 10 posts garnered more than 1,000 revines (for the uninitiated, those are like retweets on Twitter), while the top performer accrued an impressive 23,700 revines and 43,700 likes.

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