Arrested Development Outbuzzing House of Cards

Both shows burying Netflix’s original Lilyhammer, per NetBase

The specter of House of Cards, the breakout Netflix series, hung over the NewFronts a few weeks ago. In fact, its arguable as to whether the show did more harm than good for the industry, since it radically elevated the expectation of what a "Web series" can be (since it’s really just a $100 million TV show that HBO didn’t produce; its delivery is digital). It’s hardly fair to compare HOC to anything AOL and Crackle are cranking out, at least currently.

But while the buzz for HOC was intense (as was the chatter among the members of the digital ad industry and digital press regarding the show), it’s nothing compared to Arrested Development, the other Web show Netflix is rolling out—this weekend, in fact.

According to the social analytics firm NetBase, a month before the Arrested Development premiere the show had generated 170,431 social media mentions, 77 percent of which...

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