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With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an hour ahead of the East Coast—NBC is looking to set records for viewership and advertising dollars.
But even as NBC is looking at a bigger haul for ad revenue than it had in 2012—in March, the network surpassed $1 billion in national broadcast, cable and digital sales, four months earlier than it did four years ago—don't expect an onslaught of campaign ads from Hillary Clinton or Donald Trump.
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