Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
One of the most-buzzed about moves during the broadcast upfronts this week was NBC’s decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven’t stopped talking about the show since last year’s presentation, when its upfront trailer immediately went viral, and broadcast’s biggest hit in years was born.
Adweek looked at This Is Us—our Show of the Year—in this
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in