Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated.

And during the past two weeks of NewFronts presentations, digital video players took that to heart.

During YouTube's Brandcast, CEO Susan Wojcicki made the bold claim that "on mobile alone, YouTube now reaches more 18- to 49-year-olds than any network." And she didn't stop there, adding that the online video hub reaches more young adults during prime time than the top 10 TV shows combined.

Wojcicki wasn't the only one launching verbal missiles at traditional television.

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