USA Network is extending its well received Characters Welcome brand to the blogosphere with the launch of Character Approved, a new Web destination which showcases a collection of network-selected blogs that cover various aspects of American culture.
The new site, characterblog.com, features select blog posts from ten prominent bloggers, including husband and wife team Marc and Sara Schiller—who discuss street art via the site woostercollective.com, Alyse Wax, a TV producer who pens the fashion-centric blog SporkFashion.com, and Matt Jordan, who covers music at youaintnopicasso.com. Other USA-selected ‘character’ blogs cover subjects ranging from movies, social giving, technology, design and writing.
Each blogger will contribute to characterblog.com on a weekly basis. Content from the blog will also be syndicated across various third party sites via RSS feeds and social media platforms.
Network officials see the new site as both celebrating unique individual voices—a USA staple– and also engendering discussions on universal cultural topics, all while further establishing USA’s online presence.
“The Character Approved blog is the next step in the evolution of the USA Network brand in the digital space,” said USA Network svp Alexandra Shapiro. “We are providing a dynamic social platform for individuals and communities to discuss and debate those people, ideas, entities and innovations that embody the essence of character and have an impact on everything culturally relevant from architecture and design to fashion and food.”