Turner Kicks Off CNN Upfront Talks by Bringing Its Pop-Up Roadshow Directly to Agencies' Offices

CNN Experience lets buyers get hands-on with the brand

Hoping that the early bird gets the worm this upfront season, CNN has already started to engage with agencies, shaking up its approach by bringing its elaborate event directly to their offices.

For the past two years, the cable news network has hosted key agency partners on its newsroom floor in New York’s Time Warner Center for CNN Experience, an event focused on the CNN brand and its plans for the upfront cycle. But for its third go-round, CNN has reversed course and is instead bringing the event directly to the agencies, creating 10 pop-up roadshows in or near each agency’s office in February and early March.

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