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NEW YORK Four trade groups have launched a joint initiative to provide the advertising community with information relating to next February’s required switch to digital signals by the nation’s TV broadcasters.
The four group are the American Association of Advertising Agencies; the Association of National Advertisers; The Television Bureau of Advertising; and the National Association of Broadcasters.
They’ve christened the effort: “The DTV Transition: Keeping the Ad Community in the Loop.”
Broadcasters currently use both analog and digital signals.
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