Time Inc. and Telemundo are joining forces for the launch of SOS: Salva Mi Casa (or SOS: Save My House).
The weekly home improvement TV show, debuting Saturday, April 11 at noon E.T., is Time's first Spanish-language television program and first major collaboration with Telemundo.
"Time Inc. is expanding in many ways, including the launch of new digital, video and television products, and we're thrilled to add our first Spanish-language TV venture to the mix," said Time Inc. evp Evelyn Webster in a release.
Each week, hosts Andrea Minski and general contractor Jose Perez come to the rescue of homeowners in need of extreme home makeovers.
"We've built this series on the foundation of Time Inc.'s trusted and well-established properties in order to address the increasing number of Spanish speaking DIYers in need of solid home improvement advice," said Maria Lopez Alvarez, svp of reality programming for the NBCUniversal network.
The media companies have signed GMC, State Farm and The Home Depot as launch partners for the first season, which will include TV spots, digital and on-air integrations, and print and online ads in People en Español and This Old House, both Time Inc. publications.