The Super Bowl Gave Fox a Boost. Now The X-Files and a New Marvel Series Must Maintain Momentum

The network will shake up 5 nights of programming this fall

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fox climbed to second place in the 18-49 demo this season, largely on the backs of the Super Bowl and an epic seven-game World Series. And it hopes a shot of new supernatural-themed programming next season will help keep it there.

The network’s new schedule, which it revealed ahead of Fox’s upfront presentation for buyers this afternoon at New York’s Beacon Theatre, includes its first Marvel series—an X-Men spinoff called The Gifted,—the return of The X-Files and a new X-Files-esque comedy.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in