PopSugar's New Projects Aim to Empower Its Audience and Help Them Change the World

The brand generates 325 million monthly video views

During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction—toward inspiring its audience and addressing the everyday issues its fans face.

PopSugar’s research, completed through Trendrank service, a proprietary tool designed to help predict trends before they spike, led directly to the development of a number of scripted projects from PopSugar, which will debut over the next year.

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