Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent as the iconic men’s magazine battles advertising and circulation declines, Mediaweek has learned.
Starting with the January 2010 issue, Playboy’s rate base will drop to 1.5 million from 2.6 million, a rep there said.
Playboy also will combine its January and February issues after doing the same with its July and August issues this past summer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in