While video-on-demand, or VOD, viewing has increased significantly in the past decade, networks have struggled to monetize that audience beyond the traditional C3 and C7 metrics, which only account for viewing up to the first seven days after a program initially airs.
But that could change now that Nielsen is adding syndicated VOD Content Ratings from networks including Discovery, TBS and TNT to Nielsen Media Impact, the company’s total audience planning tool for agencies, networks and advertiser clients.
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