Moxy Hotels is enlisting YouTube star Taryn Southern to help launch its own YouTube channel with an eight-part Web series, Do Not Disturb.
Debuting in September, Do Not Disturb will see Southern interviewing other popular YouTube influencers inside a shipping container, which holds a prototype of the Moxy bedroom. The series was originally titled Between the Sheets, the same name as another YouTube series hosted by Josh Macuga.
The episodes will also feature games such as Yougle Search, which takes a deep dive into the dark and humorous world of what guests search for online; What's in My Bag?, taking a sneak peek into overnight bags; and Dance Party Challenge, where guests bust a move for minibar treats.
Southern's personal YouTube channel is full of music and comedy. She told Adweek she wants the Moxy series to feel similar to Comedians in Cars Getting Coffee with Jerry Seinfeld, and Between Two Ferns with Zach Galifianakis. "These are two of my favorite shows online, and I always wanted to take that and do my own personal spin on it," she said.
Vicky Poulos, brand director for Moxy, explained that it was important for the chain to find someone who would actually stay at a Moxy hotel in real life. Southern added authenticity was key: "We wanted this interview series to feel like two friends talking at 2 a.m."
Moxy has just one hotel open now—in Milan—with plans for eight more in the U.S., including three in New York and others in San Francisco, Seattle, New Orleans and Chicago.
The Web series will be produced by Marriott International's Content Studio, which launched last year. Southern has previously done work for Marriott, including the YouTube video "Tips for Surviving Coachella" with Renaissance, and she had a role in Marriott's short film, Two Bellmen.
The series will start filming at the YouTube Space in Los Angeles July 27 in conjunction with VidCon.