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Despite its recent stock sell-off and lowered advertising revenue expectations, Viacom president and CEO Philippe Dauman remains confident that his company is better situated than most to weather the ongoing economic downturn.
Speaking during a keynote interview on Oct. 15 at the Media & Money Conference in New York–which is being hosted by Dow Jones and The Nielsen company–Dauman pointed to Viacom’s diverse revenue streams, which include networks like MTV and the movie studio Paramount, as well as its overall spending restraint as factors, which should protect the company during a prolonged consumer recession.
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