On Sunday, Feb. 12, people across the U.S. tuned into AMC to watch the midseason premiere of the network’s highest-rated show, The Walking Dead.
Meanwhile, millions of connected TVs and set-top boxes were sending data about those viewers to Samba TV. The software and analytics company, which develops smart TV apps for media companies and hardware manufacturers, also gathers viewing data from more than 11 million households across the U.S., all of which have opted into the company’s research program in return for receiving content recommendations.
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