How Does SoulCycle Feel About All the Parodies Popping Up on TV?

Pretty good, and the fitness chain is willing to get in on the gag

In case you had any lingering doubt that SoulCycle has exploded from trendy fitness hobby to full-on national craze, look no further than the cycling satires popping up on Comedy Central and Netflix.

Nearly a decade old, but exploding in popularity over recent years, SoulCycle has built a brand around the culture of its classroom. With a combination of dim lighting, loud dance music and energetic coaching, the fitness chain has revamped traditional spin classes. Its vocal participants have also gotten a reputation for being a bit cult-like in their exuberance. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in