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Like other newspaper owners, USA Today publisher Gannett has been struggling as the money from print advertising dries up. And though it’s done pretty well on the Web, Gannett hasn’t been able to take that success and turn it into cash. So now it’s going to work to remind people that it does things besides print newspapers.
To that end, Gannett—the biggest U.S. newspaper publisher—plans to roll out its first corporate branding effort, along with a new, sleeker logo and tag line, “It’s All Within Reach.”
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