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Google is the lead investor in a new $23 million round of financing for addressable technology firm Invidi, the companies confirmed today.
It’s the first time the search engine giant has invested in Invidi, which specializes in systems that enable TV ad sellers to distribute ads to select groups of viewers, down to the individual household level. Google began selling TV ads several years ago and has indicated in recent months that it remains committed to that business, both through Google TV Ads and subsidiary YouTube.
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